The OS for Indian Storytelling
An integrated platform engineering the future of India's Media & Entertainment industry—from concept to contract.
Explore the Technical Blueprint
Our comprehensive white paper offers a deep dive into the system architecture, data pipelines, and governance framework that power Manthan OS.
The Anatomy of a Broken Workflow
The Indian M&E industry operates in silos. This fragmentation creates immense friction, stifles creativity, and leads to significant economic loss for every key player in the value chain.
Pitching into the Void
Talented storytellers lack the business tools and market access to turn their creative vision into a viable career. They face a daunting, opaque system with no clear path to getting their work seen by the right people, leading to burnout and abandoned projects.
Searching for Gold in a Landslide
Producers and production houses are trapped in an inefficient, relationship-based deal flow system. They struggle to source and vet new IP at scale, making it difficult to de-risk investments and identify commercially viable projects beyond their immediate network.
Drowning in Noise
Acquisition executives at OTT platforms and major studios are inundated with unsolicited, poorly packaged pitches. This "content fatigue" makes it nearly impossible to efficiently discover high-potential IP that aligns with their specific content strategy and audience needs.
Introducing a New Industry Logic
Manthan OS replaces fragmentation with integration. Our Dual-Flywheel architecture creates a single, unbroken through-line from a creator's initial idea to a finalized commercial contract.
The New Workflow: Powered by Manthan OS
By providing a common operating system, we transform the workflows of all key stakeholders, replacing inefficiency with intelligence and opacity with data.
For the Creator
From
Pitching into Darkness
To
Data-Informed Submissions & Direct Market Access
For the Producer
From
Fragmented, Relationship-Based Sourcing
To
A Centralized, Curated Deal Flow Pipeline
For the Studio Exec
From
Content Fatigue & Inbound Overload
To
Proactive, Data-Driven IP Discovery
Engineered for Trust & Compliance
Our platform is built on a robust legal and ethical framework, designed to de-risk operations for all users and ensure long-term viability in India's evolving regulatory landscape.
Legal Architecture
- Copyright Act, 1957: Our "Human-in-the-Loop" workflow is explicitly designed to ensure the human user remains the legal author and sole copyright holder of their work.
- DPDP Act, 2023: We employ a "Privacy-by-Design" principle, integrating granular consent and providing users with full control over their personal data as mandated by law.
Ethical Framework
- AI as Augmentation: Our core philosophy is that AI should serve as a powerful co-pilot, not an autopilot. The user always has final creative authority.
- Radical Transparency: We are committed to the clear labeling of AI-generated content and obtaining explicit, verifiable consent for all generative processes.
Contact Information
For inquiries regarding investment, strategic partnerships, or requests for the detailed technical whitepaper, please direct correspondence to the founder.
Ambar Walia
Founder & CEO, Project Manthan
B6 Kalindi Colony, New Delhi - 110065